Dunmurry Golf Club is located in Dunmurry Lane, south-west of Belfast and provides the golfer with a unique opportunity to play one of Northern Ireland’s finest layouts in a serene environment on outstandingly presented playing surfaces. Golf Club Magazine recently caught up with their General Manager Colin Adair to find out more about the good work they’ve been doing lately.
GC: How long have you been involved and what first attracted you to the club?
CA: I have been General Manager at Dunmurry Golf Club for one year. From the moment I set foot in the Club I have found the Members extremely friendly and keen to help the club move forward in any way they can. The course is a hidden treasure in South Belfast and constantly receives excellent feedback from members and visitors.
GC: What are the most challenging and rewarding aspects of your role?
CA: It’s the first time I’ve had 900 bosses! Only joking, the main challenges are when the course is closed due to bad weather it not only frustrates Members who wish to play it also reduces green fee income. It also impacts business generation with our Professional, Caterers and bar. When people arrive at Dunmurry GC, they are here to enjoy themselves and it is very rewarding to help them enhance that experience.
GC: How’s the general mood down at the club at the moment?
CA: Very positive across all sections – Gents, Ladies and Juveniles. Our representative teams in GUI and ILGU competitions constantly do well and there is healthy competition internally for places on the teams. We have a proactive Council who are innovative thinkers around ways to improve Member and guests experiences and ways to attract new members to the club across all sections.
GC: How would you say 2017 has gone for the club?
CA: Generally it has been good. Out teams have done well, our membership numbers remain solid. Unfortunately the poor weather did close the course on a record number of occasions which impacted the bottom line but I’m sure this was the same for most golf clubs around Ireland.
GC: What are your plans for 2018?
CA: We have a strategy for welcoming new Members to Dunmurry across all sections. For the first time we embarked on a radio marketing campaign in February which generated significant interest from Gents and Ladies who had left golf clubs and are considering taking up the game again.
We also consistently look at ways to keep our high standards on course presentation and to that effect we have invested in new course machinery this year. We are also looking at our clubhouse and trying to maximise potential through improved furnishings and presentation.
GC: How important is youth development to the club?
CA: It is vital and we have some great initiatives which have been in place over the last couple of years such as (1) set tee times for our juveniles each Sunday through the year with additional times set aside on a Tuesday and Thursday during Easter and Summer holidays (2) Summer scheme incentive for juveniles to be Members of the club from June to September (3) free coaching sessions twice weekly with our Professional (4) family fun days to promote family membership of the club.
GC: Would you consider yours to be a community club?
CA: Yes indeed, not only do we have golf sections we also have a bridge club (both gents and ladies) and a snooker club. We have a very active social membership.
GC: Have you any advice for people interested in getting involved in the club?
CA: Simply give me a call, come down and visit us and see what the club can have to offer. As I said it is a hidden gem in South Belfast.
GC: What do you believe could be some of the biggest challenges the club may face in the coming years?
CA: Like all clubs, overall decline in membership which needs to be addressed through innovative ways to promote golf across all sections of the community.
GC: What are the clubs ambitions for the next five years?
CA: Stable healthy membership for a well-respected and sought after club with increased visitors.